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Masterpieces of Type Design for advertising

32 collectable postcard-size graphic creations set by hand in original 20th-century foundry types which made the history of advertising in the period 1900-1950s.

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340,00 €

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The collection is housed in a custom-made box (18x27cm), which includes 8 folders of four cards each (12x15cm).

Limited edition of 150, set by hand in original 20th-century foundry types.

Designed by Enrico Tallone. 

Letterpress printed by the Archive of Styles® - Tallone Press’s experimental typographic studio.

Printed on heavy weight fine papers (among which Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier).

After having revived the Italian Masterpieces of 20th-century Type Design through publications dedicated to Raffaello Bertieri, Giulio Da Milano, Alessandro Butti and Aldo Novarese, the Tallone Press now pays tribute to the European and North American masterpieces of type design which made the history of advertising in the first half of the 20th century. Those original foundry types, which have been widely used for titles and short texts as well, have been collected by the Tallone Press since the 1970s and are housed in the Archive of Styles® (www.archiveofstyles.com).

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Paper shades may vary from those shown in the images.

  • Size (cm) 18x27
  • Typefaces Set by hand in original 20th-century foundry types.
  • Paper Heavy weight acid-free fine paper (among which Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier)
  • Number of pages 32
  • Total print run 150
  • Weight (kg) 1