MASTERPIECES OF TYPE DESIGN FOR ADVERTISING
Type design collection, typeset by hand in original foundry types which represent the pinnacle of modern aesthetic.
A collectable series of 4 specimen typeset by hand and letterpress printed. Limited edition of 150.
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Each specimen is printed letterpress from handset foundry types.
Created by the greatest type designers and cast between the 1900’s and 1970’s by the most notable foundries, these original types each represent the pinnacle of modern aesthetic.
Especially suited for advertising, they span from art nouveau to post-modern styles.
Today many of these masterpieces continue to be protagonists of written communication and advertising, albeit in a digitized format. The original versions are housed in the Archive of Styles® collection (www.archiveofstyles.com).
Limited edition of 150.
The folder (12x15cm) is letterpress printed in original Triennale type, cast in 1933 in Milan, which is a symbol of Italian Rationalism. A transparent resealable folder contains it.
Printed on heavy weight fine papers (among which Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier).
The complete "Masterpieces of Type Design for Advertising" collection includes 64 specimens.
After having described the timeless classics of type design through the Manuali Tipografici, and after having revived the Italian masterpieces of 20th-century type design through publications dedicated to Raffaello Bertieri, Giulio Da Milano, Alessandro Butti and Aldo Novarese, the Tallone Press now pays tribute to the masterpieces which represent the pinnacle of modern aesthetic.
Paper shades may vary from those shown in the images.
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