MASTERPIECES OF TYPE DESIGN FOR ADVERTISING

€40.00

A collectable series of 4 specimen typeset by hand in original foundry types which represent the pinnacle of modern aesthetic, from Art Nouveau and Bauhaus to post-modern styles.

Thanks to its captivating aesthetics, this collectible series is a beautiful gift idea for design lovers, artists and creatives.

Quantity

  Complimentary gift wrapping and personalized message for the receiver available at checkout*

(*) no additional charge will be applied

 

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imited edition of 150. 

Each specimen is printed letterpress from handset foundry types.

Created by the greatest type designers and cast between the 1900’s and 1970’s by the most notable foundries, these original types each represent the pinnacle of modern aesthetic. 

Especially suited for advertising, they span from art nouveau to post-modern styles. 

These masterpieces continue to be protagonists of written communication and advertising, albeit in a digitized format. This collectible series is printed letterpress from the precious original metal types, which are part of the historical assets of the Tallone Press (www.archiveofstyles.com): their sculpted physicality authentically conveys the quintessence of modernity, from Bauhaus to the most contemporary styles.

Specimens are printed on heavy weight fine papers, made by the most renowned European papermills: Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier, Hahnemühle, Favini, etc.

Layouts and colors have been individually designed so as to convey the epoch and the mood of each masterpiece.

The folder (12x15cm) which houses the specimens is handset in original Triennale type, cast in 1933 in Milan, which is a symbol of Italian Rationalism. 

A resealable bag personalized with the Tallone logo contains the series.

Thanks to its captivating aesthetics, this collectible series is a beautiful gift idea for design lovers, artists and creatives.

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The complete "Masterpieces of Type Design for Advertising" collection includes 68 specimens. It is for sale on this website.

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After having described the timeless classics of type design through the “Manuali Tipografici”, and after having revived the Italian masterpieces of 20th-century type design through publications dedicated to Raffaello Bertieri, Giulio Da Milano, Alessandro Butti and Aldo Novarese, the Tallone Press now pays tribute to the masterpieces which represent the pinnacle of modern aesthetic.

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Paper shades may vary from those shown in the images.

Data sheet

Size (cm)
12x15
Typefaces
20th-century original movable types
Paper
heavy weight fine papers
Number of pages
4
Weight (kg)
0,3