Masterpieces of type design for advertising - VOL. II
Limited edition of 150. The only collectable series typeset by hand in original 20th-century foundry types, which represent the pinnacle of modern aesthetic.
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The "Archive of Styles" box II (26x17x3 cm) houses 40 specimens.
This is the second half of a collection of 80 specimens, whose first part is housed in BOX I, also available on this website.
The complete list of original movable types used for the hand typesetting of the Collection is available in the attached pdf file.
Limited edition of 150.
Each specimen is printed letterpress from handset foundry types. Created by the greatest type designers and cast between the 1900’s and 1970’s by the most notable foundries, these original types each represent the pinnacle of modern aesthetic.
Especially suited for advertising, they span from art nouveau to post-modern styles.
This collectible series is printed letterpress from the precious original metal types, which are part of the historical assets of the Tallone Press (www.archiveofstyles.com): their sculpted physicality convey the quintessence of modernity, and these masterpieces continue to be the protagonists of written communication and advertising,
Each specimen is printed letterpress on heavy weight fine papers, made by the most renowned European papermills: Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier, Hahnemühle, Favini.
Layouts and colors have been individually designed so as to convey the epoch and the mood of each type.
The collection is housed in folders (12x15cm), each including 4 specimens, and inserted in a slipcase and box custom made to an exact size (26x17cm), whose exteriors are covered with Ingres paper.
Titles and text on the box and folders are letterpress printed in original Triennale type, cast in 1933 in Milan, which is a symbol of Italian Rationalism, and in Echo type, cast in 1938 in Dresden.
The photos below shows the hand typesetting of two of the specimens included in the collection:
Tallone Press dedicated many studies to type design. In particular, timeless, and Apollonian classics of type design were addressed in the Manuali Tipografici; while modern, and Dionysian 20th-century types by Italian designers Raffaello Bertieri, Giulio Da Milano, Alessandro Butti and Aldo Novarese appeared in individual publications.
Paper shades may vary from those shown in the images.
The original movable types handled for the typesetting of these specimens, make them an exceptional endeavor in the contemporary printing scene.
Neither monotype nor linotype are used. These typesetting systems from a keyboard are often passed off as manual typography. The Tallone Press also does not print from plastic plates derived from digital compositions.
- Size (cm)
- Set by hand in original 20th-century foundry types.
- Heavy weight acid-free fine paper (among which Fabriano, B.F.K. Rives, Magnani, Canson & Montgolfier)
- Total print run